Privacy policy

Pearls of Freja operates this store and website, including all related information, content, features, tools, products, and services to provide you, as a customer, with a personalized shopping experience (the “Services”). Pearls of Freja is powered by Shopify, which enables us to provide the Services to you. This privacy policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase, or conduct any other transaction using the Services, or otherwise communicate with us. In the event of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will take precedence regarding the collection, processing, and disclosure of your personal information.

Please read this privacy policy carefully. By using and accessing any of the Services, you acknowledge that you have read this privacy policy and understand how your information is collected, used, and disclosed as described herein.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies or can reasonably be linked to you or another individual. Personal information does not include information collected anonymously or that has been de-identified so that it cannot identify or reasonably be linked to you. Depending on how you interact with the Services, where you live, and to the extent permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from such information:

Contact information including name, address, billing address, shipping address, phone number, and email address.
Financial information including credit card numbers, debit card numbers, financial account numbers, payment card information, transaction information, payment method information, payment confirmations, and other payment data.
Account information including username, password, security questions, preferences, and settings.
Transaction information including items you view, add to your cart, wishlist, purchase, return, exchange, or cancel, as well as your previous transactions.
Communications with us including the information you provide in your communications with us, such as when submitting a customer support request.
Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information including information about your interaction with the Services, such as how and when you interact with or navigate the Services.

Sources of Personal Information

We may collect personal information from the following sources:

Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide personal information to us.
Automatically through the Services including from your device when you use our products or services or visit our websites, as well as through cookies and similar technologies.
From our service providers including when we engage them to enable certain technology and when they collect or process personal information on our behalf.
From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:

Providing, personalizing, and improving the Services. We use your personal information to provide the Services, including to fulfill our agreement with you, process payments, deliver your orders, remember your preferences and items of interest, send you account-related messages, process purchases, returns, exchanges, or other transactions, create, maintain, and manage your account, arrange delivery, facilitate returns and exchanges, enable you to post reviews, and create a personalized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better personalize and improve the Services.
Marketing and advertising. We use your personal information for marketing and advertising purposes, such as sending marketing, promotional, and campaign messages via email, SMS, or mail, and displaying online advertisements for products or services on the Services or other websites, including based on items you have previously purchased or added to your cart and other activity on the Services.
Security and fraud prevention. We use your personal information to verify your account, provide a secure payment and shopping experience, detect, investigate, or take action against potentially fraudulent, illegal, unsafe, or harmful activity, protect public safety, and secure our Services. If you choose to use the Services and register an account, you are responsible for keeping your login credentials secure. We strongly recommend that you do not share your username, password, or other access credentials with anyone.
Communicating with you. We use your personal information to provide customer support, respond to your inquiries, deliver effective Services, and maintain our business relationship with you.
Legal purposes. We use your personal information to comply with applicable laws or respond to valid legal processes, including requests from law enforcement or government authorities, to investigate or participate in civil proceedings, potential or actual disputes, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Share Personal Information

In certain circumstances, we may share your personal information with third parties for legitimate purposes in accordance with this Privacy Policy. Such circumstances may include:

With Shopify, service providers, and other third parties who perform services on our behalf (e.g., IT management, payment processing, data analysis, customer support, cloud storage, fulfillment, and shipping).
With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to request that we not share information about you for targeted advertising purposes. You can exercise your opt-out rights here.
When you direct us or otherwise consent to sharing certain information with third parties, for example, to ship products to you or through your use of social media widgets or login integrations.
With our subsidiaries or within our corporate group.
In connection with a business transaction such as a merger or bankruptcy, to comply with legal obligations (including responding to subpoenas, search warrants, and similar requests), enforce applicable terms or policies, and protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are provided by Shopify, which collects and processes personal information regarding your access to and use of the Services to provide and improve the Services for you. Information you provide to the Services will be transmitted to and shared with Shopify, as well as third parties who may be located outside your country of residence, in order to provide and improve the Services for you. To protect, develop, and improve our business, we also use certain advanced Shopify features that include data and information obtained from your interactions with our store, other merchants, and Shopify. Shopify may use personal information collected from your interactions with our store, other merchants, and Shopify to provide these enhanced features. In these circumstances, Shopify is responsible for the processing of your personal information, including responding to your requests to exercise your rights regarding the use of your personal information for these purposes. For more information about how Shopify uses your personal information and your rights, visit Shopify’s Privacy Policy for Consumers. Depending on where you live, you may exercise certain rights regarding your personal information here.

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to websites not affiliated with or controlled by us, you should review their privacy and security policies as well as other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness, or reliability of the information on those websites. Information you provide on public or semi-public locations, including information you share on third-party social networking platforms, may also be visible to other users of the Services and/or users of those third-party platforms without restrictions on use by us or third parties. Our inclusion of such links does not constitute an endorsement of the content on such platforms or their owners or operators, except as otherwise indicated in the Services.

Children’s Information

The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction. If you are a parent or guardian of a child who has provided personal information to us, you may contact us using the contact information below to request deletion. As of the effective date of this Privacy Policy, we have no knowledge of sharing or selling (as defined under applicable law) personal information of individuals under 16.

Security and Storage of Your Information

Please note that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Information you send to us may also be insecure during transmission. We recommend that you do not use insecure channels to send sensitive or confidential information to us.

How long we store your personal information depends on various factors, such as whether we need the information to maintain your account, provide Services, comply with legal obligations, resolve disputes, or enforce other applicable agreements and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below regarding your personal information. These rights are not absolute, may apply only under certain circumstances, and in some cases, we may deny your request as permitted by law.

Right of access/information. You may have the right to request access to personal information we hold about you.
Right to deletion. You may have the right to request that we delete personal information we hold about you.
Right to rectification. You may have the right to request correction of inaccurate personal information we hold about you.
Right to portability. You may have the right to receive a copy of personal information we hold about you and request its transfer to a third party, under certain circumstances and with certain exceptions.
Right to opt-out of sale or sharing for targeted advertising. Depending on where you live, you may have the right to opt-out of the “sale” or “sharing” of your personal information or to opt-out of processing of your personal information for “targeted advertising” purposes, as defined under applicable privacy laws. You can exercise your opt-out rights here. If you visit our website with Global Privacy Control opt-out enabled, we may automatically treat this as an opt-out request for the device and browser you are using, depending on your location. If we can link the device sending the signal to a Shopify account, we will also apply your opt-out request to that account. For more information about Global Privacy Control, visit https://globalprivacycontrol.org/.
Managing communication preferences. We may send promotional emails to you, and you may unsubscribe at any time using the unsubscribe option in our emails. Even if you unsubscribe, we may still send non-promotional emails, such as account or order-related communications.

If you are a resident of the UK or the European Economic Area, and subject to local law exceptions and limitations, you may exercise additional rights beyond those listed above:

Objection to processing and restriction of processing: You may have the right to request that we stop or restrict our processing of personal information for certain purposes.
Withdrawal of consent: When we rely on your consent to process personal information, you have the right to withdraw it. Withdrawal of consent does not affect the lawfulness of processing conducted before the consent was withdrawn.

You may exercise any of these rights through the Services where applicable or by contacting us at the contact information below. For more information on how Shopify uses your personal information and your rights, including rights related to data processed by Shopify, visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your requests, in accordance with applicable law. You may appoint an authorized representative to request rights on your behalf, but we may require proof of authorization and may request that you verify your identity directly with us. We will respond to your request within the timeframe required by applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact information below. Depending on where you live, you may have the right to appeal our decisions by contacting us or filing a complaint with your local data protection authority. For EEA countries, a list of responsible data protection authorities can be found here.

International Transfers

Please note that we may transfer, store, and process your personal information outside the country where you reside.

If we transfer your personal information outside the European Economic Area or the UK, we will use recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent agreements issued by the relevant UK authority, where applicable, unless the transfer is to a country determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, for example, to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last Updated” date, and provide notice as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or wish to exercise any of your rights, please email us at contact@pearlsoffreja.com. In accordance with applicable data protection laws, we are the data controller for your personal information.